Why Should You Wear Custom-embroidered Scrubs?Custom-embroidered scrubs: are they necessary in the medical workplace? Are they really a valuable and beneficial investment for your hospital, clinic, or other medical treatment facility staff? While it is true that you do not have to wear branded scrubs to excel at your work and to effectively care for people, they can provide real benefits not only to the company as a whole but also to the individuals wearing them. Here are 5 benefits of wearing custom-embroidered scrubs:
It Presents a Professional ImageThis is true, whether you are walking into a coffee shop, an auto body shop, or a hospital. Branded company clothing makes any business or medical treatment facility feel more professional and established. It helps people who come in to be able to identify the staff quickly. It Can Help Promote ConfidenceCustom-embroidered scrubs, like any other professional branded uniform, can create in the wearer a sense of pride. Staff members feel like they really belong and have a position at their workplace. Workers who are proud to be associated with a particular company will feel empowered when they’re able to represent where they work with what they wear. Read more about how what you wear impacts your work.
It Helps Promote TrustCompanies that allow their employees to wear whatever they want to work sometimes lose the benefit of trust from potential clients. Have you ever noticed that people tend to associate branded items in general with higher quality? Companies, including hospitals, clinics, etc., help promote trust with their visitors by showcasing that they are well established and offer high-quality services. If they can see that you are willing to invest in high-quality custom-embroidered scrubs, they will probably expect that you are willing to invest time in high-quality medical care.
It Creates a “Team” CultureThere’s something unifying about having a cohesive look amongst your staff. Branded work clothing says, “We all work for the same place. We’re on one team.” While a workplace is made up of many individuals with different personalities, strengths, and weaknesses, having something to remind each member that they’re not working alone can help to establish the culture you want others to see.
It Helps Promote Brand RecognitionNot only do custom-embroidered scrubs help people recognize who your staff members are, but they also help promote recognition of your brand. Branded clothing is an excellent way to help grow the knowledge of your medical treatment center. As you know, people tend to wear their branded company clothing beyond just the workplace. Whether an employee decides to pick up dinner for the family at the store after a shift or stops to get gas on the way home, custom embroidered work clothing can help take your brand reach outside your own doors.
ConclusionThere plenty more benefits we could have mentioned to having your company’s work clothing custom embroidered, scrubs included! They can be a constant reminder to staff of what they’re representing and can grow their confidence in their workplace position. On top of that, branded clothing is an excellent way to market your company affordably. To learn more about the benefits of custom embroidery, check out this article.
Custom-embroidered Scrubs in Fort CollinsIf you are ready to invest in quality, embroidered scrubs, please feel free to contact us at Encore Uniform in Fort Collins. Not only do we do professional custom embroidery, but we also sell a wide selection of quality scrubs and other workwear. Whatever you need, we’re excited to help you promote your brand. The post Why Should You Wear Custom-embroidered Scrubs? appeared first on Encore Uniform. Via https://encoreuniform.com/why-should-you-wear-custom-embroidered-scrubs/
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3 Reasons to Buy Your Custom Apparel from a Local CompanyMany of us know why we prefer to buy locally grown produce when it comes to our food. But for some reason, we may not think about buying local when it comes to other things. Why is it a good idea to buy your custom apparel from a local company when you could hop online to a nationally owned business or visit a chain? Are there any tangible benefits you gain by purchasing from a local apparel company? Let’s start by talking about three:
Customer Service is Typically Better with Local BusinessesHave you ever noticed the difference in the customer service of a locally owned business compared to a larger chain? Often, smaller local companies are able to be more careful about the people they hire. They’re better able to invest in their employees and teach them to be knowledgeable about the products and services they offer. Because the employees they hire are local as well, they have a better sense of the community and can relate to their customers. Imagine a time you ordered or purchased something from a more prominent company chain. When things go wrong, it can often be challenging to get a hold of the person who can address your concerns. Even someone working on the customer service team doesn’t always have the power to make certain decisions. At a local business, the owner is more often connected to each individual who works there. This makes contact with the person who can help you far easier. You’ve probably also noticed that often local businesses tend to be more intentional about getting to know their customers. This makes it possible for them to offer better customer service. You’ll find that local businesses can be more flexible in the way they are able to serve you. They can give their services and products a personal touch that a large company chain never could. Local businesses do not have to answer to corporate partners or large stockholders in how they deal with their customers. Local PrideTaking pride in your local area is a great reason to buy your custom apparel from a local company. Buying locally can enable you to invest in your community, your friends, and your neighbors. These purchases often mean more of your money is then used to buy from yet more local businesses. Chains are much less likely to reinvest in your community. Not only are you supporting the business itself, but you’re also creating more local job opportunities. As the small business grows, they can to hire more people in the area. Remember, too, that keeping local businesses strong gives your city character. Any city will have the chains everyone knows. But there’s something special about having purchased from a store that cannot be found anywhere else. Not only that, but you get to know the people behind the services and products offered there. You’re not just doing business with a huge company that deals with people all over the country, but you get to do business with people who live where you live.
More Customization Is Available When You Go LocalMany times when you are buying from a nationally owned business or chain, you are not able to customize your order as specifically as you would like. They may offer many options, but cannot always tailor to your unique needs. You can only choose from what they already have. As we’ve already mentioned, local businesses are not answering to corporate partners who dictate the types of services or products they offer. Being locally owned frees them to provide the products and services that perfectly cater to their customer’s needs.
There are so many more reasons we could give you as to why you should choose to buy your custom apparel from a local company. When we think local, we think about the freedom you have to try things on, the distinct atmosphere only a local store can offer, and custom apparel that is unique to any other place. It’s good to know as you are making your purchase that you are making a difference in your community.
Custom Apparel in Fort CollinsEncore Uniform is proud to be a locally owned custom uniform company that serves the Fort Collins area. We love being able to provide for our customers the apparel and accessories that best suit their needs, customized just for them. If you have any questions about the services we provide, please contact us or come in to see us on Riverside Avenue. The post 3 Reasons to Buy Your Custom Apparel from a Local Company appeared first on Encore Uniform. Via https://encoreuniform.com/reasons-to-buy-custom-apparel-from-local-company/ Could Your Clothes Affect Your Work Performance?
Have you ever considered the possibility that what you wear affects the way you act and perform? Maybe you have heard about this relating to sports, but in reality, it goes far beyond sports into our daily lives and the work place. Just think back to a day when you’ve chosen to lounge around the house in your pajamas all day and compare it to a day when you intentionally dressed well. How were those days different?
While not everyone is going to be affected in the same way, there are a number of ways that what you wear can affect your behavior and overall performance: your clothing can have power over your mind. In this article, we’ll be primarily focusing on how your clothes affect your work performance. More ConfidenceWe’ve undoubtedly heard plenty about how your appearance affects the perception others have of you. But could it affect the perception you have of yourself? The simple answer is yes. Not only does dressing well for your work improve how others perceive you, but it increases your own confidence as well. You can use your clothing as a tool to help you take ownership of your job and do it with confidence. More AuthoritativeYou have probably noticed how people are more likely to trust someone that is dressed appropriately for the work that they do. Whether that means they are wearing a uniform, or otherwise dressed to match the profession they are in, they are more likely to be respected. Simply wearing the right clothing can empower someone to be more authoritative in their position and take ownership. More Motivation and ProductivityI don’t know about you, but I think I would have a hard time being as motivated to do my work well if I came to work every day in my pajamas. The way you dress for your job can affect how motivated you are to work and therefore also affect how productive you are. If you look the part, you’re more likely to feel the part and will have a greater drive to do what you are supposed to do. More ProfessionalismAgain, if you look the part, it’s going behave accordingly. When you dress professionally (in alignment with your profession), you will more than likely act more like a professional in your industry. You may notice that because you look more capable and qualified, you feel that way as well. Also, the way you dress for your work can raise the standard of how you choose to behave in different scenarios. You may be more conscious of the fact that you are representing a company and will want to represent them well. More FocusBeing appropriately dressed for the job could actually increase your focus. If you are wearing something that makes you feel like you should be lounging in your home, it may be more challenging to put your full focus into your work. What Is Appropriate Depends on Your WorkplaceObviously, what you wear to work is going to depend on your job. While professional business attire is appropriate and even expected for some workplaces, it wouldn’t make sense at all in another profession, such as construction. When a company determines what their employees can and should wear to the workplace, here are a few things they should consider:
Just like wearing nice gym clothing can help people feel more sporty and motivated to exercise, the clothing people wear for the workplace will affect how they perform. If you are concerned that too casual attire could result in a lazy work attitude, you may want to change your requirements. For others, such as the hospitality industry, a casual and friendly atmosphere is exactly what they want to set so more casual attire is appropriate. Taking This to Another LevelI think we’ve said what we’ve wanted to say: yes, in many cases, clothes affect your work performance. Are uniforms part of your company’s clothing requirements? One way you can help increase confidence for your employees is to provide quality, custom uniforms that they will be proud to wear. Having your logo embroidered or screen printed on quality materials is a great way to provide your employees with uniforms they can appreciate while at the same time promote your brand. The post Could Your Clothes Affect Your Work Performance? appeared first on Encore Uniform. Via https://encoreuniform.com/clothes-affect-your-work-performance/ Creating a Company Brand: 5 Things to ConsiderBefore we dive into important things you should consider when creating a company brand, let’s establish first of all what a brand is and why it’s important for your company. From the start, remember that your company brand is far more than just the logo you had designed to stamp on your business card. While your logo is certainly very important to your brand and it may often be one of the most memorable features, a company brand is much more. In a nutshell, your company brand is the perception people have of your business. It’s your business identity: the look, the feel, the voice, and the overall tone that is seen and sensed by your customers. Because your brand goes beyond just a logo, it’s key that your build a brand that leaves a positive impression on people’s minds. Even simply choosing the colors for the overall look of your brand is not something you want to be taking lightly. It’s going to affect how people feel about your business. So when creating your business identity, what are some important things to consider? Create something that you can carry consistently across a number of different applications.When you’re creating the visual side of things for your brand, remember this goes beyond designing your logo. You’re also choosing a design and colors that will be a visual aspect displayed in your office or storefront. Your company’s “look” should be what people see throughout your website as well as across your business social media platforms. From your store signs to your packaging, your printed business cards to screen-printed or embroidered uniforms, these are all things you should consider when designing the visual side of your brand. Choose fonts and colors that will translate well on different types of materials. Part of building your brand is building your company culture.As you are building your brand, think about the kind of culture you are hoping to create. This is going to affect everything from the people you hire to the way your company is known to treat its customers. Your brand culture should never be an after thought. In order to have this culture effectively carried through, you want to make sure everyone is on the same page. Don’t leave room for confusion with your employees on how things are handled. Your company values should be clear, and your employees should be able to give customers a positive impression of what it’s like to interact with your company brand. Create a brand that can stand the greatest test: time.This is certainly easier said than done, but when you create your brand, you don’t want to have to change everything again in a year or two. Building the look and feel of your brand shouldn’t be based on the latest design trends but on your core values and the mission you ultimately want to accomplish: making your brand memorable. Trends are always changing, but your brand shouldn’t have to! Consider brands like Coco-Cola or Nike. The overall look and feel of these brands have stayed consistent for a long time. People recognize them and love them for what they are. You aren’t building your brand just for you.People can often tend to get caught up in the excitement of building their business just like they’d always dreamed. While that inspiration and excitement is a great thing, they also tend to forget that the company brand must be built around the target audience for real success. When you are building your brand, start by putting yourself in your potential customer/client’s shoes. Get a group of your people together for a brainstorming session where you consider the general age range of the people who would be interested in your services or products. Consider the types of things they enjoy as you set the tone for your business. What are the problems these people face from day to day? What kinds of things will matter most to them? How can your business provide value to them? With input from your team, establish a well-rounded perspective of where your audience may be coming from and with that understanding, create your brand. You won’t be able to please everyone.Now, to make things extra clear, you are working to please a target audience, not make everyone happy. We all know that’s impossible. There’s no point in trying to please everyone and match their opinions. Rather, work to please the right audience for your niche. Building a brand doesn’t happen in a day.If your brand really was just a logo, you might get it done in a day. However, building the overall tone you want to portray for your business is going to take time. From the way your company is known to do customer service to the details like uniforms your employees may wear or the voice of your social media posts, it’s a process to build a recognizable company identity. Also, remember that building your brand means establishing trust in your customer’s minds. Building real trust is usually not an overnight occurrence. Your end goal is to make your brand trusted, known, and memorable. Be patient and don’t try to make this happen in a mad rush. Already established what you want your brand to be and now looking for more creative ways to make it known? Talk to Encore Uniform and Apparel to learn how they can help your business display your unique brand. The post Creating a Company Brand: 5 Things to Consider appeared first on Encore Uniform. Via https://encoreuniform.com/creating-a-company-brand-5-things-to-consider/ The post 7 Mistakes to Avoid When Designing Your Logo appeared first on Encore Uniform. from https://encoreuniform.com/7-mistakes-avoid-designing-logo/ |
About UsEncore Uniform and Apparel in Fort Collins is your one-stop-shop for all of your custom screen printing and embroidering needs. Because we are a one-stop shop, we can offer you discounts and a competitive price point that will work for your company’s budgets and goals. Call us today to speak with a Uniform Specialist to discuss how we can help you. ArchivesNo Archives Categories |